What we stand for
ABOUT US
This non-violent approach to boycott is a response to the humanitarian crisis in Gaza and to policies that enable the expansion of illegal settlements in the West Bank. Our work calls for respect for international law and for concrete measures that protect civilians and advance equality. By aligning purchasing decisions with core values, people and institutions can exercise effective economic and moral pressure—supporting accountability and a just peace.
Our Mission
Empowerment Through Informed Choices
We help people align their spending with their values. By curating transparent, evidence-based information on brands, ownership and supply chains, we make ethical decisions simple and accessible. Our tools translate research into clear actions so everyday purchases become meaningful acts of solidarity—reducing harm, amplifying accountability, and advancing dignity and equal rights for all.
Our Stance
A Strong Advocacy For Peace And Justice
We oppose actions that violate international law and human rights, including collective punishment, discrimination, and the denial of basic freedoms. Our advocacy is principled and universal: we resist abuses regardless of the perpetrator and call for remedies grounded in accountability, equality and protection of civilians. Lasting peace is built on justice, and justice requires truth, transparency and the courage to act.
Our Approach
Strategic And Research‑Driven Activism
We combine rigorous research with practical tools. Our team documents corporate ties, verifies sources, and publishes actionable lists that guide responsible consumer choices, ethical alternatives and investor engagement. We prioritize measurable impact—focusing on targeted campaigns, clear criteria and regular updates—so communities, institutions and consumers can move from awareness to effective action.
Boycott for Peace
A Path to Ending Suffering
We call for global civic action that centers human dignity and the protection of civilians. Consumer choices, institutional procurement policies, and investor decisions together create pressure points that can encourage corporate reform and policy change.
SEE THE BOYCOTT